Cookie Policy
Last updated: March 2025
This policy explains how marlenexivo uses tracking technologies on marlenexivo.com to improve your experience and deliver relevant information about our business negotiation services. We believe in transparency about what data we collect and why.
When you visit our site, small data files get stored on your device. These help us understand how people interact with our content and which resources are most useful for those exploring financial negotiation education.
What We Track and Why
Essential Functions
These tracking tools keep the site running properly. They remember your preferences and help maintain security during your session. Without them, basic features wouldn't work.
Performance Monitoring
We track how visitors move through our site to spot any issues or confusing areas. This helps us improve navigation and make sure people find what they're looking for quickly.
Content Analysis
By seeing which pages get the most attention, we can create more of what actually helps people. This data shows us what topics resonate with those interested in business negotiation training.
User Experience
These tools let us test different layouts and content approaches to see what works best. Your interactions guide our design decisions and content development priorities.
How Tracking Technologies Work
Most websites use these technologies, though they go by different names depending on what they do. Here's what happens when you browse marlenexivo.com.
Session-Based Tracking
Temporary identifiers stay active only while you're browsing. Once you close your browser, they disappear. We use these for things like remembering which pages you've viewed during a single visit or keeping you logged in while you explore different sections.
Persistent Tracking
Some identifiers remain on your device for longer periods. These help us recognize return visitors and remember your preferences between visits. For instance, if you've indicated interest in specific program information, we won't keep showing you introductory content you've already read.
Analytics Tools
We use third-party services to understand traffic patterns and user behavior. These tools tell us things like which browser types people use, how long they spend on different pages, and where they came from before arriving at our site. The data gets aggregated, so we're looking at patterns rather than tracking individual journeys in detail.
How Long We Keep Different Types of Data
Immediate Session Data
Information needed for your current browsing session gets deleted as soon as you close your browser. This includes temporary authentication tokens and page navigation history.
Short-Term Preferences (30 Days)
Choices about display settings or recently viewed content stick around for about a month. After that, they're cleared unless you visit again and refresh the preference.
Analytics Data (12 Months)
Aggregated usage patterns help us make decisions about content and site structure. We keep this data for a year to spot trends and measure improvements over time.
Marketing Insights (6 Months)
If you've clicked through from an advertisement or promotional email, we track that source for six months to understand which marketing efforts actually help people find relevant information.
Essential Tracking Details
+Our essential tracking ensures the site functions properly when you navigate between pages. Without this, you'd need to re-enter information constantly, and security features wouldn't work correctly.
These identifiers remember things like which timezone you're in, whether you've dismissed certain notifications, and your progress through multi-page forms. They're necessary for basic functionality, which is why they don't require separate consent.
We also use essential tracking to prevent fraudulent activity and protect against automated attacks. This helps keep the site secure for everyone.
Functional Enhancement Tracking
+Functional trackers improve your experience by remembering choices you've made. If you prefer larger text, dark mode, or have hidden certain informational banners, these preferences get saved so you don't have to set them every time.
We also use functional tracking to provide localized content. For visitors in Australia, we might show local event schedules or region-specific program information without requiring you to manually set a location each visit.
These enhancements make the site more convenient but aren't absolutely necessary. You can still access all core information without them.
Analytics and Performance Tracking
+Analytics tracking helps us understand how people use the site. We see which pages get the most traffic, where people tend to exit, and what content keeps visitors engaged longest. This guides our decisions about what to improve or expand.
Performance monitoring catches technical issues quickly. If a page loads slowly or generates errors for certain browser types, we can identify and fix the problem before it affects many visitors.
The data is anonymized where possible. We're interested in patterns and trends, not following individual users around. For instance, knowing that mobile visitors struggle with a particular form helps us fix it, but we don't need to know who specifically had trouble.
Marketing and Communication Tracking
+When you arrive at our site from an advertisement or email campaign, we track that source to understand which marketing efforts work. This helps us invest resources in channels that actually connect with people interested in business negotiation education.
We might also track whether you've engaged with certain content types before. If you've downloaded multiple resources about negotiation frameworks, we might highlight related content when you return.
This tracking never involves selling your data to third parties. It's purely for improving our own marketing effectiveness and providing more relevant information to visitors.
Your Control Options
You have several ways to manage how we track your activity on marlenexivo.com. Here's what you can do.
Browser Settings
Most browsers let you block or delete tracking technologies. Check your browser's privacy settings for options.
Private Browsing
Use incognito or private mode to browse without storing any data on your device after the session ends.
Opt-Out Tools
Many analytics services offer opt-out options. We respect these choices when visitors use them.
Do Not Track
While not universally supported, we honor Do Not Track signals from browsers where technically feasible.
Keep in mind that blocking all tracking might affect site functionality. Essential features may not work properly without certain technologies enabled.
Third-Party Services
We work with a few external services that use their own tracking technologies. These companies have their own privacy policies, which you should review if you want details about their practices.
Analytics Providers
We use standard web analytics services to measure traffic and user behavior. These providers collect data according to their own policies, though we configure their tools to prioritize privacy where possible.
Hosting and Infrastructure
Our hosting providers may collect server logs and technical data for security and performance purposes. This typically includes IP addresses, browser types, and access times.
Email Services
If you subscribe to updates or newsletters, our email service provider tracks delivery and engagement metrics. This helps us improve content and identify technical issues with message delivery.
Updates to This Policy
We review and update this policy periodically to reflect changes in our practices or legal requirements. Significant changes will be noted at the top of this page with a new "last updated" date.
If we adopt new tracking technologies or change how we use existing ones in ways that materially affect your privacy, we'll provide notice through the site or via email if you've subscribed to updates.
Continuing to use the site after policy updates means you accept the revised terms. If you disagree with changes, you can adjust your browser settings or stop using the site.
Questions About Our Tracking Practices?
If you'd like more information about how we use tracking technologies or want to discuss your data privacy options, reach out to our team. We're happy to provide additional details or clarification.
Contact Us